As a digital program and project manager I advise companies and lead organizations in strategy, initiatives, and campaigns
· Define the content strategy, development specifications, rollout, and maintenance of all relevant factors to enhance the digital customer journey experience.
· Establish the marketing roadmap strategy plan, including web processes and guidelines in content and commerce management systems.
· Partner with worldwide business units, vendors, and teams in Europe, Latin America and Asia-Pacific to improve delivery processes and ensure consistency and compliance across bmc.com.
Marketing Operations |
Organizational Management |
Branding |
Product Marketing |
Strategy and Campaign Management |
Marketing Operations | Organizational Management | Branding | Product Marketing | Strategy and Campaign Management |
I am dedicated to building brand awareness by creating impactful customer experiences through a world-class marketing strategy. I manage marketing campaigns and initiatives by utilizing industry trends, blending Agile, Waterfall and Hybrid methodologies, user experience knowledge, analytics, and adhering to industry best practices.
I am highly effective in program and project management providing leadership, empathy, and organizational development by leading cross-functional global teams and establishing strong partnerships with stakeholders.
I am committed to executing end-to-end project delivery utilizing the software development life cycle (SDLC), managing budgets, scopes, timelines, roadmaps, risks, and content strategies to increase the performance levels of cross-functional teams, clients and vendors while meeting or exceeding business KPIs and goals.
“Project Managers are problem solvers.” - Annissa Wood